March, 2010
Custom Photography – 411
Custom Photography – 411
More and more you hear people as well as families talking about Custom Photography. And probably more often than not, they as well as others don’t really understand what that means! What’s so different? And why does it cost so much more? Both great questions, which have excellent answers!
Over the years I have been asked - “If a 5×7 only costs around $1.00 to print; Why do you charge $35?” My answer… “You’re not paying me for the piece of photo paper. You’re paying me for the image.”
This really is only the tip of the iceberg! So let’s back up to what Custom Photography is.
Custom Photography – or a Custom Portrait Session is a unique experience tailored to you and your family. Generally clients and I speak multiple times prior to a session. We’ll discuss their families, what type of setting they are considering, the collections offered, as well as specialty products. It’s during these very first contacts that the 1:1 experience begins, and the relationship is started.
Some photographers have studios; others shoot onlocation or a combination of the two. I shoot solely on location which means I travel either to my clients’ homes, or a location – even locations where they would like to have their portraits done. Obviously this isn’t a mall styled appointment!
Your wants ride in the front seat of the trip from start to finish.
During a Standard Session with me, I spend approximately 2 hours shooting. Hundreds of images are taken to create a superb gallery. Now here’s where the time really begins to tick. All photographers cull down these images to cream of the crop. Each image is given individual attention – adjusting colors, exposures, skin softening, blemish removing, under eye circles — and the list goes on! Easily 4-6 hours of time can be spent for this process!
Done? Not yet! Images still need to be…
- Backed up
- Resized and watermarked
- Sample layouts created
- Loaded into the gallery
- Preview images loaded to Blog along with a text post
- Preview images loaded to Facebook
Now we’re getting a bit closer. J
Depending on the Photographer or Studio, an in person or online ordering appointment needs to be scheduled. I use the online style – but personally consult with my clients as they review their images. Again, personalized is the key word. It’s not uncommon for me to spend an hour or more on the phone with a client discussing images and the best collection for them. Once the decisions have been made, the order then needs to be filled. Another list of to-do’s for the photographer!
- Images need to be uploaded to the professional lab or labs being used
- Products ordered
- Invoices produced and sent
- Cross checking of all ordered products received
- Repackaging and shipping to client
- Follow up call/emails to clients
It’s time to switch gears. What does your photographer need to make all of this possible?
The obvious answer – a camera to start. Professional cameras, professional lenses (yes we need many) flash/lighting systems, a computer system, professional editing software etc. Thousands upon thousands of dollars are invested. A single lens can run around $2000!
Hypothetically, anyone could go out and purchase these items. Having and Knowing – two totally different things! Just because someone has the tools – doesn’t mean they have the skills.
Custom Photography is a unique experience. One that requires clients as well as photographers to commit to the experience and process.
I truly love what I do – love the personalized experience, and connection I make with people. And of course love that I get to showcase part of their lives in stunning portraits.
Greenhouse Spring Event 2010 – Albany, NY Photographer
Hard to believe that we’re mid way through March already! The snow is melting away; Robins are begin spotted; Warmer temps — Spring is here!
Felthousen’s Florist and Greenhouse in Niskayuna, NY is ready! Their shop and greenhouse have been stocked with beautiful flowers and plants.
Last year we connected for their Spring Event – and I’m glad to say that we are teaming up again this year! The Greenhouse is a perfect location to
shoot Spring images – lots of light, beautiful flowering plants – and baby chicks!!!! Not much better than a child’s portrait surrounded by flowers, and
fluffy downy chicks. Be sure to check out all the details on facebook. Contact me to book your Spring Event Session today! Sessions are limited, and
need to be scheduled prior to the event. Times willbe booked on a first come, first serve basis. Don’t miss this great opportunity!
http://www.facebook.com/event.php?eid=358896805763&ref=mf
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GENINE GULLICKSON PHOTOGRAPHY
www.geninegullickson.net 518.248.0834
Let It Be All About You…
The last few years of High School are such great times in a student’s life! I really love working with them, and helping them capture their interests, hobbies, and personal style – agh! I honestly can not wait to dive into this next month! If you read my blog – you’ve heard me chat about this before. Too many school in this area require students to sit for the cookie-cutter, black drape, shirt and tie boring pictures. Some even will not list them alphabetically or at all if they submit a photo from an outside studio….WHY? My opinion …convenience – it would be very easy for a yearbook staff to upload a disc from one studio – already alphabetized etc. My favorite response….. “Let your Yearbook picture be your Yearbook picture – Let your Senior Portraits be YOU!” If the schools are going to be rigid, so be it. There’s no reason you need to purchase anything from them, or give that image out to friends/family! Play the game, sit for 5 minutes, pick a yearbook photo, and book a Unique Session with me to celebrate this great time in your life or your child’s life! Enough said! LOL*Distribute 50 Rep. Cards to friends/family
Her daughter is a 2010 Rep!
About
I'm an onlocation portait photographer - who goes for the "something different vibe"! Please look at my site - and email or call me today to discuss a session! 518.2...
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